Hybrid Greentech and Emulate make home flexibility pay

Hybrid Greentech, a Danish energy trader and next-generation balance responsible party (BRP), and Emulate, a residential flexibility platform for energy retailers, have launched a partnership that connects Emulate's Monetize module directly to Hybrid Greentech's trading platform. It is operational in Denmark and Sweden from day one.
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Emulate connects and controls heat pumps, EV chargers, and home batteries. Hybrid Greentech trades the flexibility in real time and carries the balance responsibility across intraday, day-ahead, and ancillary service markets. Together, the two companies turn flexibility in the living room into real earnings for both end customer and the retailer. That makes flexibility a real value proposition and puts our customers ahead of the competition in an increasingly competitive market.

How it works
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– Emulate looks after the home: It connects and steers the devices to the energy retailer's rules.

– Hybrid Greentech runs the market side: Real-time bidding in intraday and balancing markets, balance responsibility on behalf of the energy company, all through its fully automated engine.

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The two systems are connected directly, so a change in a home's flexibility reaches the market as it happens. No manual handover, no manual trading desk in between.

Why it is unique:
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– Beating the spot, not chasing it. Pure spot optimisation runs devices against the spot price and is what customers expect. Hybrid Greentech's real-time trading, enabled by Emulate's real-time control, earns the customer an effective discount by buying below spot and selling above in intraday and ancillary services markets.

– Increasing amounts offlexible devices that charges without trading intelligence is a large threat to the energy companies who carry the imbalance risk without a meaningful upside. Flexibility sold in the market creates a better value proposition and attracts new customers, and the retailer's own imbalance brought close to zero creates a big dent in the bottom line.

– Low cost to start. No trading team, no new platform needed. The integration runs through Emulate's existing system.

– Pays back from day one. Almost nothing to set up; two value streams in parallel.

– The customer stays yours. Same retailer, same app, same bill.

Scale, already live

Hybrid Greentech already trades flexibility from more than 140,000+ home devices alongside more than 100 MW of battery storage in Denmark and Sweden. The same automated engine runs from multi-megawatt assets down to a single home. The Emulate integration plugs directly into it.

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“Spot optimisation chases the minimum day-ahead price. We beat it, by trading in real time as the retailer's BRP. Emulate allows control of the device fleet, which enables us to access all markets and optimise the retailers entire portolio. That is the difference between a pilot and flexibility as a winning business model,” says Rasmus Rode Mosbæk, CEO, Hybrid Greentech.

“A single home is too small to trade. Emulate turns thousands of them into one reliable asset, and Hybrid Greentech trades it in real time. Together, retailers get the whole value chain, from the connected device to the market. We’re glad to see Monetize running with Hybrid Greentech," says Stéphane Velut, Head of Product – Monetize, Emulate.

About Hybrid Greentech

Founded in 2018, Denmark-based Hybrid Greentech is a next-generation BRP and energy tradingcompany. As a vertically integrated BRP and retailer, Hybrid Greentech runstrading, multi-market optimisation, asset interfaces, analytics, and settlementin one stack, and already trades flexibility from more than 140,000+ home devices across Denmark and Sweden.

About Emulate

Emulate is theresidential flexibility platform for energy retailers. It connects, optimisesand aggregates the heat pumps, EV chargers and home batteries in theircustomers' homes, and its Monetize module turns them into one tradeable assetthat a balance responsible party can trade in day-ahead, intraday and balancingmarkets.

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